History

In 1989 Chrysler was on the brink of another financial collapse. A strategic head-turner was needed to restore the public's faith in Chrysler Corporation again.

Robert A. Lutz, a true car enthusiast, thought about combining the upcoming 1994 Ram Truck V10, which contained a new heavy-duty 5 spd transmission, with the simplicity yet stunning style of the Cobra. A four man team was formed to bring this idea to reality. The team included Robert A. Lutz, the inspiration and genius behind the vehicle, Tom Gale, in design, Francois Castaing in engineering, and Carroll Shelby as further inspiration.

The prototype was created. The next step of turning concept into reality for the cash-strapped and chronic "yester-tech" Chrysler Corporation was the real challenge. The Viper concept car was a huge success.

Project teams were created to build the Viper. There were some tough times before the Viper was finally launched as a production model in 1992. The Viper was released the same year and has won accolades from business people, dealers, competitors and car-lovers. It became the new icon for America's Sports Car.